Direct Mail Response Rates 2026: Data That Proves It
Direct Mail Isn’t Dead: 2026 Response Rates That Prove It Every few years, someone declares direct mail dead. And every few years, the data says otherwise. The latest 2026 numbers from the ANA/DMA Response Rate Report show direct mail pulling a 4.4% average response rate, compared to email’s 0.12%. That’s 37 times more effective by […]