Nicole Behn
0 min read
AI writing tools are everywhere now, and most businesses have already started using them for content. That’s not the problem. The problem is what happens next: generic blog posts that sound like every competitor, factual errors that no one caught, and a slow erosion of the trust your brand spent years building. These AI copywriting […]
Branded Merchandise ROI: The Numbers Your CFO Wants to See Branded merchandise gets a bad rap in budget meetings. It’s easy to dismiss as a “nice to have,” something the marketing team likes but finance can’t measure. The truth is, promotional products are one of the most cost-effective brand impression channels available, and the data […]
Building a Company Store: Custom Merch Without the Headache Every company with more than 50 employees has the same merch problem. Marketing, HR, and sales all order separately, from different vendors, with slightly different logos, at full retail pricing, with rush shipping. The result is wasted money and inconsistent branding. A corporate branded merchandise store […]
