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Category: Buying Guides

Branded merchandise ROI analysis comparing promotional products to digital advertising
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Buying Guides

Branded Merchandise ROI: Numbers Your CFO Wants to See

Branded Merchandise ROI: The Numbers Your CFO Wants to See Branded merchandise gets a bad rap in budget meetings. It’s easy to dismiss as a “nice to have,” something the marketing team likes but finance can’t measure. The truth is, promotional products are one of the most cost-effective brand impression channels available, and the data […]

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Corporate branded merchandise store displaying custom company products and apparel
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Buying Guides

Building a Company Store: Custom Merch Without the Headache

Building a Company Store: Custom Merch Without the Headache Every company with more than 50 employees has the same merch problem. Marketing, HR, and sales all order separately, from different vendors, with slightly different logos, at full retail pricing, with rush shipping. The result is wasted money and inconsistent branding. A corporate branded merchandise store […]

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